Senior Marketing Specialist

Senior Marketing Specialist 

The Senior Marketing Specialist for the Identity & Compliance vertical plays a key role in positioning SICPA’s B2B platform in the global market. This role is ideal for a dynamic, hands on marketing all rounder who combines strategic thinking with strong execution skills. 
 
ROLE: 

• Act as a strategic marketing partner to business and market leaders, contributing to go to market priorities and plans.
• Craft clear and compelling value propositions, positioning, and trial messaging for target markets and segments. 
• Drive brand awareness, demand generation, and pipeline support.
• Define and execute integrated marketing campaigns across digital and traditional channels.
• Own campaign performance tracking, define KPIs, and continuously optimise based on results.
• Translate business and market needs into marketing strategies and execution plans.
• Produce and coordinate the development of marketing assets, including brochures, presentations, case studies, and web content.
• Ensure consistency and effectiveness of messaging across all customer touchpoints.
• Conduct market, customer, and competitive research to generate actionable insights.
• Work closely with Regional Sales to support market activation and sales enablement.
• Collaborate cross functionally with Market teams, Communications, and R&I to ensure aligned execution.
• Contribute to continuous improvement of marketing processes, tools, and ways of working.

PROFILE:

• 6–8 years of experience in Marketing or Communications.
• BA in Business Administration or Marketing related fields.
• Experience in B2B business.
• Strong storytelling, digital marketing, and project management skills.
• Experience in managing digital campaigns and content management.
• Highly organised individual that is a strong communicator.
• Energetic, data driven, and customer centric mindset.
• Experience in using Salesforce & Marketing Cloud, Adobe Suite.
• English C1 & French B2-C1.

JOIN US !

• Our success comes from our highly skilled and talented employees.
• Respectful entrepreneurship and long-term vision are key for success.
• Our people contribute to a more secure world.
• Diversity at all levels of an organisation is a strength.

We offer an exciting and challenging role, with great potential for personal development within a unique organization in a fascinating and fast-growing industry. Your file will be handled with upmost confidentiality and discretion.